12/2020 - 03/2021
6 Decades preserving Vietnamese food soul
The idea of using canned food is the companion for Vietnamese people through every year: from Vietnam War, New Independence, Subsidy Period and Tech Era. Canfoco still supports and still remains the quality, affirming timeless quality.
By supporting the TVC, we also build a PR campaign on other social channels such as: FB ads, YouTube ads to raise awareness to the audience optimized. The video was organicly shared by 2 famous hotpages/websites: Beatvn & Kenh14.
After nearly 5 months of launching, the video gained 1,424,916 reaches, 31,293 interactions, 91 shares, 167 comments, 707K views. Content attracts high organic engagement from the audience. Totally recall result for the brand image and benefits in the clip.