Ocean Glass is very familiar to every Vietnamese family, but brand communication has not been promoted before. There are many people who use Ocean products but do not pay attention to the brand name.
To increase the awareness and affirm as a trusted brand in the market.
Idea
To build an official fanpage on Facebook, post official Ocean information and implement branding through communication on the fanpage.
We have built a concept that matches the brand personality: cozy, friendliness, freshness… and conveyed various content through the Ocean Glass’s fanpage.
Result
On the first phase of the campaign, the Facebook page has reached nearly 20,000 followers. The interaction on the page became more and more exciting and many customers began to ask about the product and close many orders on the page even without advertising.