Ngoc Chau is a herbal toothpaste brand owned by Hoa Linh Pharmaceutical Enterprise. In this campaign, they want to emphasize that they are a brand that always accompanies Vietnamese people in every situation and brings to them happy smiles, even in tough situations such as: COVID -19 epidemic, Flooding in the Central...
Enhancing Brand Love in consumer's minds.
Raise Brand Awareness "
At the end of 2020, Vietnam has received two lot of loss major events (COVID-19 and Flooding in the Central), but through that, it also shows the spirit, the love and the strength of national unity.
Idea
“White smiles light up the stories of the Vietnamese people”
At the beginning of the video with the image of floodwater in central Vietnam. The video then switches to the scene of Vietnam’s determination to prevent the Covid 19 epidemic. No matter how difficult the adversities, a smile always appears on the lips of Vietnamese people.
Results
Through the TVC, we have helped client emphasize their brand personality – A close friend always accompanies Vietnamese people in every situation and their product role. Besides that, we have spread and inspired a spirit of unity, resilience, not being afraid of difficulties of Vietnamese people. That’s why The TVC has received a lot of positive feedback on social media channels and has gained: