Fubon Life

Idea

My idol

We wanted to focus on emotional angle to touch customer’s feeling: Fubon is a trusted friend who always protects your family.

Sticking to the message: “Family comes first”, we make a short film to convey an idea: “Everybody needs a protection, even heroes. Especially family heroes” with simple material to highlight family love.

The story about a boy lived with his grandfather. Everyday, the grandpa try so hard to earn money for living and caring his grandson but he grew older and weaker. However, the boy knows that and loves him very much and considers him as his hero. The grandson wishes to grow up quickly so that he can take care of his grandfather.