Anpro is totally new hi-tech architecture PPC brand owned by An Phat Holding corporation. Their mission is to innovate new PPC architecture materials that inspire people to create new living spaces. Our quest is to help spread this youthful brand to potential customers.
Increasing Brand Awareness
Every family always wants to find architectural materials that have a long life, no need to be replaced and accompany them for life.
Idea
Mix Digital helped the brand launching in VietNam by crafting a TVC that tells a story of an architect who is very enthusiastic in looking for perfect materials to fullfill his work & life.
The TVC begins with the image of a young architect finding the suitable materials for any environment and also the perfect puzzle piece for his family. Throughout the video are the representation of the product’s USPs by family activites.