INTRODUCTION
The Full Tet (Ấm no ngày Tết) is an annual CSR program of Muong Thanh Group. By helping poor people to have a happy Tet, they inspire society to care life of others. By telling a true story of poor old women who are suffering from disease & poverty in more than half of century, we helped Muong Thanh to amplify the charity program to other people, encourage them to think & act accordingly. Thanks to the touching content, this video clip got surprising reaction from social community: 9.600 shares, 27.000 likes, and 508.000 views, which are organic interaction.