RESPONSIBILITIES:

– Develop digital and social strategies including but not limited to precise recommendations based on market opportunities which can be further translated into activity plans.
– Develop communication strategies including brand proposition and provides clear persuasive briefings to the creative team.
– Conduct secondary online research (such as audience behavior, competitive research, and best practices) that will support the articulation of the localized consumer insights and the crafting of the strategic plans.
– Interpret and monitor cultural and social trends relevant to the business, and ensure consumer relevance of the brand communication strategy
– Use various data measurement, tracking and optimization tools to develop insights for incorporation into creative briefings or localized culture ‘roadmaps’
– Work closely with the accounts team for the creative briefing, and with the creative teams to brainstorm ideas and as well as to ensure the creative approach is in line with the strategy.
– Present and discuss digital strategies and key insights to clients

REQUIREMENTS:

– A digital ‘native’ with knowledge of all existing and emerging digital channels.
– Comprehensive understanding of digital strategy, marketing, media concepts and branding.
– Experience in developing brand and creative strategies using digital channels like brand websites, social media, SEO/SEM, email campaigns and mobile marketing.
– Demonstrated experience in the use of measurements and tracking tools within all digital channels, and incorporating results of these tools into digital strategies, creative briefs and local cultural ‘roadmaps’.
– Strong client meeting skills.
– Ability to present ideas clearly and concisely.
– Experience in working closely with account and creative team
– Successful track record managing multiple client assignments.
– Strong knowledge of primary and secondary research methodology (both qualitative and quantitative)
– Excellent oral and written communication skills; Fluent in English
– Straightforward yet open to collaboration and idea sharing
– Builds to consensus, fair & respectful
– Active listener
– Pursues personal growth through challenges

BENEFITS:

– Attractive salary and good benefits will be exchanged directly at the interview (such as bonus, commissions, and 13th month salary)
– Work with a young and dynamic team in a friendly and professional working environment
– Biannual Salary Review (2 times /year)
– Performance Bonus & Company Trips (4 times /year); Tea Breaks (3 times /week)
– We work from Monday to Friday (Weekends and your birthday: off)

OTHER INFORMATIONS:

Please send your CV to our e-mail address: hr@mixdigital.vn with the subject: [Your full name] _ Digital Strategic Planner
Mix Digital Co.,Ltd
Add: 9th Floor, ACCI Building, 210 Le Trong Tan, Thanh Xuan, HN.
Tel: 024 7300 0288