Ha Long Canfoco

Halong Canfoco used to be fist-placed canned food product which leaves a deep impression on consumers such as: pate, canned meat or instant sausage. Throughout the year, the quality still stays and remains. Nevertheless, many aggressive competitors appear both domestically and internationally makes people forget Canfoco. The brand has no experience in campaign implementation as well as the weak system of communication channels, has not invested and has no specific orientation. The challenge is how we can introduce the brand for the first time on the digital platform.