About the brand

Bioacimin New is a well-known probiotics supplement brand for children in Vietnam. Its target audiences are moms who have baby in age of 0.5 – 6

Challenges

Bioacimin New is a well-known probiotics supplement brand for children in Vietnam. Its target audiences are moms who have baby in age of 0.5 – 6

Solution

▪    At first, we proposed a new social media strategy focusing on raising awareness of the product to target public

▪    We helped them to produce social content & manage their new Bioacimin Facebook fan page: facebook.com/comvisinh.bioacimin

▪    We held 4 week quizz contest via a microsite: bioacimin.com/5tacdongvang. The contest has been amplified by lots of relevant communication activities: display ads, forum seeding, email marketing, Facebook advertising, PR articles, influencer endorsement…

Result

▪       4.500 moms joined the quizz within 4 weeks

▪       13.128 new fans (organic) join the new fan page

▪       Engagement rate (ER) is about 8,2% in average