Manage/grow up our Strategy team to be a strong & unbeatable team
Develop digital and social strategies including precise recommendations based on market opportunities which can be translated into activity plans.
Develop communication strategies including brand proposition and provides clear persuasive briefings to creative team.
Conduct online secondary research (audience behavior, competitive research, best practices) that will support the articulation of the consumer insight and the crafting of the strategic approach and plan
Interpret and monitor cultural and social trends relevant to the business and ensures consumer relevance of the brand communication strategy
Work closely with account management for the creative briefing and with the creative teams to brainstorm ideas and ensure the creative approach is on strategy.
Present and discuss digital strategies and key insights in client and new business meetings.
Join agency’s BOD to contribute directions/ideas to grow it up